e value our relationships as strategic partnerships and B2B Global Networks account directors work closely with our clients to deliver effective communications and marketing solutions which consistently add strategic value. We appreciate your PR and marketing investment has to make a real contribution to your bottom line. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting consistent results from your business media campaigns.
Our media relations are precisely targeted, effective and results orientated. Over the last decade, business media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behaviour. Creating widespread quantitative brand recognition throughout the international marketplace broadens revenue channels and increases penetration. Our practice principals have strong academic credentials and experience in objective setting and achievement.
Business media success stems from creation and engagement of online experiences connecting people to your message. B2B Global Networks Communications gathers public domain intelligence by tracking and measuring the effectiveness of individual campaign elements. We analyse user forwards and retweets. Understanding the demographic and attitudes of the media constituency is key to our service delivery.
A media partnership is an effective marketing solution for companies with low or limited advertising budgets. To have the greatest impact, choose the media outlet you feel would most benefit your organization, such as a television station or television advertising company, a newspaper or a radio station. Once the media partnership is executed, this will be your primary source for all your advertising exposure. Just like any contract, you will have to be very conscious of the details associated with contract length, liability and exclusivity.